Final patterns

This is one of the final pattern ideas I have created out of one of the symbols. I really like it. It is quite an intricate repeated pattern. I am going to define that the artist using the stencil can do anything that he likes with it so long as he does not alter the origional stencil shape in any way. Here, I have overlapped the stencil and rotated it and the final pattern is very interesting indeed. I think that it is the right feel for an artizan quarter. The pattern has a handmade quality to it- it is not perfect in construction but I like that. Also, the pattern has an element of sophistication about it- it is not going to make Fargo Village look like a toy town. I have added a light texture to the pattern. 

This is another final pattern idea that I have created from one of my stencils. Below- I love the way that the rough edges to the lines are highlighted when the shapes overlap and are tessellated. I create 

new shapes and pattern. Also, I think it is effective that non of the shapes are symmetrical. 

I have also come up with a new way of working for producing the numbers that will go onto each Warehouse. I am going to define that the stencils for the numbers are to be created by the artist creating the pattern. They may be influenced from any number on Far Gosford Street for the creation of this stencil, providing that the number has reference to the history of Far Gosford Street. I will define a general size that the numbers should be in my examples of warehouse designs. The number is to be printed in black onto the building and the type style used must have a decent amount of weight to it, so that it stands out against the pattern it will be placed onto. 

Above are two examples of using the patterns that you can create with the stencils on the walls of Fargo Village. At the moment, the warehouses are in the transitiional stages between being renovated and them still being used for storage for companies so the place is very messy. There are only a few walls which are clean and which have the possibility of digital editing. This is one of them. I have experimented with two ideas for backgrounds to the stencil. I think that if I put a dark background onto all of the walls of Fargo Village, because it is a contained area you would be surrounded by dark colours. I want the atmosphere of Fargo Village to be uplifting- a nice place to be and to spend time in. A dark background would create an oppressive overall feel. 

Final Examples

These are the final examples that I am going to use to construct my sheets which outlines the design process of the buildings. The numbers have been placed onto the warehouses so that the artist can get a feel for a correct size and positioning of the number, though the actual number form is completely up to the artist creating the pattern  (as already defined). I have also created a slightly off white background colour to the patterns, it is a cream colour that just gives them a slightly more sophisticated feel. 

The final delivery of idea

These are the final sheets that I have constructed which outline the concept for the process of designing the warehouse surfaces in Fargo Village. It includes the colour scheme, the stencils and how the stencils should be used, the logo type, and examples of correct application of stencils. I am very happy with this project outcome. It has involved a lot of work but I think that the end result is a way of making Fargo Village really something special.  The stencils reflect the history of the street, but the way that the stencils are used to create patterns reflect this new, exciting vision. The patterns have a hand-crafted feel that is perfect for an artisan style shopping experience. The concept gets the community involved which the developers are keen to do. I am going to make an appointment to see the developers of Fargo Village to show them this concept. Though they cant make any changes now to the decision of the design of Fargo Village, I think that they will be interested to see another interpretation of the area. 

Development of the logo

Now that I have the final ideas created for the surface of the warehouses in Fargo Village, I am going to create a logo which will re-brand the space. I want it to be inkeeping with the overall style and visual feel of the wall patterns, so I am going to create the logo using one of the stencils for Fargo Village pattern creation.

Above is the starting point to inspiration to my logo that I am going to create. It is a photo of an engraving into one of the walls on Far Gosford Street.  I particularly like the type that has been used. It is a very interesting serif font and is Victorian in style. This has given me inspiration to use Egyptienne. This is a typeface that has been modeled on a Victorian serif font. I like the varying stroke widths and the length of the serifs on the capitals. it makes for a visually interesting and dynamic font which is also immediately associated with history- it is clearly Victorian in style. 

This type is created using the same process that I used to construct my typeface that I did not continue with. I have put a drop shadow on the type. I have also used the layout that is seen in the wall engraving. I like the idea of using the letters FV instead of writing Fargo Village. 

This logo is getting somewhere. I prefer it without the thick black boarder. It was too strong and took your attention away from what was going on inside the containing box- the logo. I am not convinced by the type. I have got rid of the drop shadow, I think that the idea did not work, it was not aesthetically pleasing. It was creating lettering that looked childish and my design for the buildings of Fargo Village have a sophisticated feel that I want to echo in my logo creation. 

My idea is not taking form. I have got rid of all of the unnessecary elements-these are the drop shadow to the type, the outer stroke to the type and the background shape that the logo was sitting on. Now, I have a logo that is looking more sophisticated. It is well balanced and easy on the eye. The F V sit well in the two diamond shapes- the lettering become part of the design, it is not an afterthought. However, I think that the vertical height needs to be balanced by extra elements on the horizontal axes. 

This is looking really effective. The extra shapes either side of the logo give the logo more balance, it is more assertive in presence. Also, it helps with the visual presence of the text. The text now sits more centrally in the logo. 

I thought that I would experiment with trying to create the letters FV out of the stencils. I really like the concept, but when excecuted the letters are just over complicated. A simple solution is better. I actually really like the previous logo attempt and this is going to be the final logo design for Fargo Village. 

The final logos

These are my final logos. I am going to be outlining in my guide that the logo may used in any of the Fargo Village colours from the colour scheme I have defined previously or black. I have also added a texture to the logo so that it is in-keeping with the textured look of the patterns on the walls of Fargo Village warehouses. Overall, I think that it is a successful logo design because it reflects all of my intentions of Fargo Village design. It conveys the history of the street- seen in the egyptienne typeface that I have selected for the logo and the stencil that I have used to create it which derives from a piece of historic architecture found on Far Gosford Street. It also conveys the fun, engaging and creative vision that Fargo Village is all about. It has the visual attributes of an artisan logo. Its rough edges and textured finish create a hand rendered, printed feel.